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Choosing the Right Web Designer
(From Red Flags to Rose Colored Glasses)


When it comes to building a successful online presence for your business, choosing the right web designer can make all the difference. A well-designed website not only attracts and retains customers but also reflects your brand’s values and professionalism. However, with so many web designers out there, it can be challenging to know who to trust with your vision. Here’s a guide to help you navigate the selection process by highlighting key qualities to look for and red flags to avoid.

Key Qualities to Look For

1. Strong Portfolio: A good web designer should have a diverse portfolio showcasing their skills and versatility. Look for examples that demonstrate their ability to create designs that are both visually appealing and functional. Pay attention to the variety of styles and industries they have worked with to ensure they can adapt to your specific needs.

2. Excellent Communication Skills: Effective communication is crucial for a successful partnership. Your web designer should be able to listen to your ideas, ask insightful questions, and clearly explain their design choices. This ensures that your vision is understood and accurately translated into the final product.

3. Technical Proficiency: While creativity is essential, a web designer should also have a strong technical foundation. If they don’t, they should 100% have a link to a seasoned developer on call. This includes proficiency in coding languages like HTML, CSS, and JavaScript, as well as experience with content management systems (CMS) such as WordPress or Shopify. A technically skilled designer can ensure your website is not only beautiful but also responsive and optimized for performance. The technical details may not matter to you, but they should. You want to ensure the layout of elements work on all devices and very often this is not an out-of-the-box approach. Ask these questions, even if you don’t understand the answers. A good developer will explain, in layman’s terms, to help put your mind at ease.

4. Attention to Detail: A great web designer pays attention to the little things that can make a big difference. From ensuring consistent typography to optimizing images for faster load times, these details can enhance the overall user experience and make your site stand out. More importantly, the site design should speak to the audience you serve. Case in point, if your target audience is male 25 – 54 in the fitness industry, you should ensure the design is reflective of that audience along with an aspirational audience – like females 25 -54 with similar interests.

5. Problem-Solving Abilities: Web design often involves overcoming various challenges, whether it’s finding the best way to display content or troubleshooting technical issues. A designer with strong problem-solving skills will be able to navigate these obstacles efficiently, ensuring a smooth and successful project. I cannot stress this enough when seeking out a designer/developer. You may not need an add to calendar button on your website today but what if this is something you need later? What might seem to be a simple request, could actually be more complex in nature and you want your designer/developer to handle the task, no matter the ask.

6. Understanding of SEO Principles: Search engine optimization (SEO) is crucial for driving traffic to your website. A knowledgeable web designer should understand the basics of SEO and incorporate best practices into their designs. This includes optimizing page load speeds, using clean and semantic code, and ensuring the site is mobile-friendly. However, SEO is an ongoing service request and should be treated as such. Make sure you ask about ongoing SEO services that your designer provides and expect to pay additional monthly charges.

7. Positive Reviews and References: Client testimonials and reviews can provide valuable insight into a designer’s reliability and work ethic. Don’t hesitate to ask for references or contact previous clients to hear about their experiences firsthand. Look at their Google My Business page and see the variety of reviews provided by current and/or former clients.

Red Flags to Avoid, Pink Flags to Caution

1. Lack of a Portfolio or Poor Quality Work: A designer without a portfolio or with subpar examples of their work is a major red flag. This could indicate a lack of experience or a disregard for quality. That said, everyone starts somewhere and a lack of experience might work favorably for a low budget project. So let’s call this a pink flag.

2. Poor Communication: If a designer is slow to respond, doesn’t ask questions, or seems uninterested in understanding your needs, it’s a sign they might not be the right fit. Effective communication is essential for a successful collaboration.

3. Overly Low Prices: While budget is always a consideration, be wary of designers who offer prices that seem too good to be true. Low rates might indicate inexperience, a lack of quality, or hidden costs that could arise later in the project. Web projects that are $299 for example may sound compelling but very often you’ll get what you pay for.

4. No Clear Process or Timeline: A professional web designer should be able to outline their design process and provide a clear timeline for the project. If they can’t offer this information, it may suggest a lack of organization or experience.

5. Unwillingness to Provide References: If a designer is reluctant to share references or reviews, it could be a sign that they have something to hide. Always seek feedback from previous clients to ensure you’re making a well-informed decision.

6. Inflexibility: A designer who is unwilling to make changes or accommodate your needs is likely not the best choice. Flexibility and a willingness to collaborate are key to creating a website that truly represents your brand.

7. Outdated Design Practices: Web design trends and technologies evolve rapidly. A designer who relies on outdated practices or isn’t familiar with current trends may not be able to deliver a modern, effective website.

In the end, choosing the right web designer is a critical step in building a successful online presence for your business. By focusing on key qualities such as a strong portfolio, excellent communication skills, and technical proficiency, you can find a designer who will bring your vision to life. At the same time, being aware of red flags can help you avoid potential pitfalls and ensure a smooth, productive collaboration.

Remember, your website is often the first impression potential customers will have of your business—make sure it’s a good one. If you’re interested to learn more how Durrick Designs can elevate your online presence, schedule a discovery call today!